Feel well. Live inspired. The new Ferroli story comes to life.
When comfort is simple and accessible, it unlocks value in everyday life: a higher quality of life and more energy for what truly matters. This vision is at the heart of Ferroli’s new integrated campaign, a story that takes comfort beyond technology and brings it closer to people.
“Be inspired by well-being. Every day.”
This is the message at the heart of the new Ferroli campaign: an invitation to rediscover the value of comfort as a source of well-being, enriching everyday life and unlocking new energy and inspiration.
The story brings our new brand positioning to life and finds its fullest expression in the payoff Feel well. Live inspired. A vision of comfort that starts with technology but puts people, their needs and their everyday lives at the centre. Because feeling well also means having more energy and space for what truly matters.
The campaign brings this message to life in a light and immediate way. At its heart is AquaOpti, the new heat pump water heater, through which well-being literally becomes a source of inspiration: an everyday moment such as taking a shower can, with a subtle touch of irony, turn into something unexpected. A story that brings comfort, well-being and inspiration together in a tangible way.
From 31 October to 15 November, the campaign comes to life through an integrated TV, radio and print media plan in Italy: 10 placements in La Gazzetta dello Sport, 566 radio spots sponsoring the traffic updates on Radio 105, R101, Virgin Radio, Radio Monte Carlo, Radio Subasio and Radio Norba, and 84 TV spots across TGCOM, Canale 5 and Italia 1.
Different media and different languages, all expressing the same promise of well-being: comfort that creates more space for energy and inspiration, every day.
Ferroli. Feel well. Live inspired.