Ferroli & Lamborghini Caloreclima Shanghai showroom opening event
Brand renewal, deepening roots in China: Ferroli & Lamborghini Caloreclima Shanghai showroom officially opens.
The evolution of the Ferroli brand takes shape across markets worldwide. On 15th September, the Ferroli & Lamborghini Caloreclima Shanghai Showroom officially opened, bringing the new Ferroli brand identity to life and showcasing the company's product portfolio. The event brought together key distributors, business partners and media representatives, as well as guests from the Consulate General of Italy in Shanghai and the China-Italy Chamber of Commerce (CICC), who joined Ferroli Group in marking another important milestone in its development in the Chinese market.
Showroom opening: a new space for brand and industry exchange.
The new dual-brand Shanghai showroom focuses on product displays from Ferroli and Lamborghini Caloreclima. It gives visitors a direct view of the products and system solutions.
Built around an Italian-inspired design approach, the showroom brings together the Ferroli Group’s brand heritage and product highlights in one space. Guests were invited to explore the showroom and experience the design and solution capabilities of both brands.
As an important platform for the company to connect with the market and the industry, the Shanghai showroom expands Ferroli’s brand presence and creates a more direct space for customers and industry partners to discover its brand vision and product innovation.
Brand launch: A New Identity
At the brand launch, Stefano Capelli, Global Quality & Sustainability Director of Ferroli Group and General Manager for China, delivered the opening remarks. He was followed by Stefania Mortelliti, Commercial Counsellor of the Consulate General of Italy in Shanghai, who addressed the guests. Cristina Corsini, Board Member of the China-Italy Chamber of Commerce (CICC), also delivered remarks, joining guests in witnessing the launch of Ferroli’s new brand identity.
Brand growth comes from continuous reflection and evolution. Luca Magnotta, Chief Sales and Marketing Officer of Ferroli Group, then took the stage to officially introduce Ferroli’s new visual identity.
The new identity is the result of more than two years of work. During this process, Ferroli Group gathered feedback from the market, customers and partners, while reviewing its brand values and visual expression. This work has shaped the new Ferroli brand identity.
More than a visual update, the new identity marks a broader step forward for the brand. Its clearer and more distinctive visual language reflects Ferroli’s values of being flexible, passionate and future-oriented, while strengthening the brand’s recognition in the HVAC market.
A New Chapter, Connected to the Future
The opening of the Shanghai showroom adds a new platform for Ferroli and Lamborghini Caloreclima to connect with the Chinese market and industry.
Looking ahead, the brands will continue to respond to local market needs, driven by innovation in brand, products and user experience, while further developing smart product solutions and their presence in China.